About Me

Developer.
Leader. Founder.

Main portrait photo
Tiago Sampaio · São Paulo, Brazil

I'm Tiago Sampaio — a Technical Lead and Adobe Certified Expert in Magento 2 / Adobe Commerce, based in Brazil and working globally for over 15 years in technology and e-commerce.

Currently I lead development at Classy Llama — one of the most respected Magento agencies in the US — while also running MagedIn Technology, the company I founded in 2016 to build world-class Magento extensions and consulting.

Before going global, I spent 5+ years at B2W Digital— Brazil's largest e-commerce group (Americanas, Submarino, Shoptime) — rising from Solution Architect to Technology Manager. I left a management role to return to what I'm truly made for: hands-on engineering and solving hard problems.

Office / workspace
Conference / event

Certifications

🏅
Adobe Certified ExpertAdobe Commerce Developer
🎖️
Magento Front End CertifiedCertified Developer
🔗
Celigo CertifiedIntegration Engineer
📋
Scrum Foundation ProfessionalCertificate (SFPC)

Languages

🇧🇷PortugueseNative
🇺🇸EnglishFull Professional
My Philosophy
"I believe in following your heart and doing what you're truly made for. For me, that's solving hard problems and crafting commerce systems that scale."
⚡

Performance First

Every millisecond counts. I build systems optimized from the database query up to the CDN edge.

♾️

Built to Scale

Architecture decisions made today should still serve you at 10x traffic tomorrow.

🧩

Composition over Complexity

Clean, modular code that teams can understand, extend, and maintain — not clever code that breaks.

🤝

Business-aware Engineering

I speak both tech and boardroom. Solutions are measured by business outcomes, not just code quality.

Career Path

15 years of
building things.

2022 – NowSpringfield, MO, USA (remote)

Classy Llama

Technical Lead & Sr. Adobe Commerce Engineer

Leading development of key Magento 2 projects for US enterprise clients. Day-to-day mentorship of Magento developers, performance evaluation, solving complex architectural challenges, and producing reusable, on-budget solutions.

2016 – NowSão Paulo, Brazil

MagedIn Technology

CEO & Founder

Founded and lead MagedIn Technology, a company specializing in Magento extensions, solutions, and consulting. Building high-quality open-source and commercial modules adopted by merchants worldwide.

2021Portland, OR, USA (remote)

GRAYBOX

Magento Technical Architect — Enterprise Commerce

Architected enterprise Magento 2 solutions for US clients. Mentored developers, identified and escalated risks, and delivered complex projects on schedule.

2020 – 2021Brazil (remote)

McFadyen Digital

Magento Technical Lead

Architected and proposed Magento solutions per client requirements, performed technical analysis, wrote clean modular code, and was actively involved in pre-sales activities through technical POCs.

2015 – 2020São Paulo, Brazil

B2W Digital

Technology Manager & PHP/Magento Solution Architect

Over 5 years at Brazil's largest e-commerce group (Americanas, Submarino, Shoptime). Grew from Solution Architect to Technology Manager, leading a full technology team, architecting new features, implementing best practices, and managing developers and project managers across high-traffic platforms.

2012 – 2015São Paulo, Brazil

e-smart

Software Development Manager & PHP/Magento Architect

Managed the Magento development team, architected and developed new features, implemented modern concepts and technologies to improve code quality, and trained developers on Magento Commerce best practices.

2011 – 2012São Paulo, Brazil

Shoes4you / VBMagento

PHP/Magento Architect

First deep Magento roles — module development, customizations, bug fixing, and full template builds on the Magento Commerce platform. The beginning of a career-defining specialization.

Technical Skills

Commerce

  • Adobe Commerce (Magento 2)
  • Magento 1 (legacy)
  • Module Architecture
  • Service Contracts
  • Plugin / Observer / Event
  • Multi-store / Multi-website
  • B2B Commerce
  • PWA Studio

Backend

  • PHP 8 / OOP & SOLID
  • Design Patterns
  • REST & GraphQL APIs
  • MySQL / MariaDB
  • Redis
  • Elasticsearch / OpenSearch
  • RabbitMQ
  • Celigo Integration

Infra

  • Adobe Commerce Cloud
  • AWS (EC2, S3, CloudFront)
  • Docker / Docker Compose
  • Kubernetes
  • Varnish Cache
  • Nginx
  • CI/CD Pipelines
  • Terraform

Process

  • Technical Architecture
  • Team Leadership
  • Developer Mentorship
  • Agile / Scrum
  • Pre-sales & POCs
  • Technical Documentation
  • Code Review
  • Risk Management

Let's work
together.