15+ years of building commerce platforms that handle real load, real complexity, and real business stakes — from Brazil's largest e-commerce group to US enterprise agencies.
Currently leading development of key Magento 2 / Adobe Commerce projects at one of the most respected Magento agencies in the United States. Day-to-day mentorship of senior developers, complex architectural problem-solving, performance evaluation, and delivering quality on-budget solutions across multiple enterprise accounts.
Over 5 years at B2W Digital — the holding behind Americanas.com, Submarino and Shoptime, Brazil's biggest e-commerce group. Grew from PHP/Magento Solution Architect to Technology Manager, leading full technology teams, architecting features for high-traffic platforms, and implementing best practices across the organisation.
Founded MagedIn Technology in 2016 to build world-class Magento extensions and deliver consulting to merchants and agencies worldwide. The company produces high-quality open-source and commercial modules, and provides hands-on Magento architecture consulting.
Architecture and delivery of Sephora's Brazilian e-commerce on Adobe Commerce. Led integrations with beauty loyalty programs, ERP, and omnichannel logistics — handling millions of monthly visitors with zero-downtime deployments.
Architected and delivered a high-complexity digital commerce experience for TIM, one of Brazil's largest telecoms. Deep customization for telecom plans and device catalog, subscription billing integration, and scalable AWS infrastructure.
Led Magento 2 commerce platforms for multiple premium fashion brands. Focus on visual merchandising, complex size-based catalog management, performance optimization for Black Friday campaigns, and delivering luxury brand experiences online.
Platform evolution for one of Brazil's largest book and electronics retailers. Marketplace integrations, complex pricing rules, inventory sync across hundreds of physical stores, and digital product delivery.
The tools I reach for when building commerce at scale.